THE ART OF BOAT BUILDING
MasterCraft boats aren’t just built - they’re crafted. Crafted by craftsmen who for 55 years have upheld the MasterCraft commitment to more smiles and less worries. Crafted with progression and innovation in mind. Crafted to last and crafted to perform.
This is MasterCraft HandCrafted.
Meet Leann Patterson
Assembly Sewer, Dashes
Leann has worked at MasterCraft for nineteen years and truly embodies the meaning behind being part of the MasterCraft Family. One of the reasons she enjoys coming to work is “because I [Leann] have friends and family here at MasterCraft. It has been a life experience for me and my children.”
As an upholstery sewer, Leann is responsible for going through boat orders, finding the materials she needs from the cutting table, and then assembling them depending on which area of the boat they are needed. After Leann has assembled the upholstery, she delivers it to the assembly area for that specific part, where it is attached to the fiberglass and then eventually to the body of the boat.
See Leann’s Work Come to Life
Each handcrafted element of a MasterCraft boat begins with premium parts and materials.
Every MasterCraft dash features hand-selected and customizable materials to tailor your boat specifically to your preferences.
Whether you prefer analog gauges or a dual screen digital set up, you can customize your cockpit however you prefer.
Each handcrafted element of a MasterCraft boat begins with premium parts and materials.
Every MasterCraft dash features hand-selected and customizable materials to tailor your boat specifically to your preferences.
Whether you prefer analog gauges or a dual screen digital set up, you can customize your cockpit however you prefer.
NEVER MISS A STORY
Meet Josh Butler
Team Lead, Trailer Shop
Josh has been with MasterCraft for more than seven years. He began in the welding line and has worked his way up to Team Leader of the Trailer Shop. He is responsible for completing work orders, setting the schedule for the shop and trailers, and managing the trailer shop team. He accomplishes this by hosting morning meetings that include reviewing the previous day’s work while boosting camaraderie within the shop to ensure everyone works as a team.
Josh says, “I have a lot of great days at MasterCraft… I truly do.” Josh notes that he is especially grateful for his team, saying, “We have good people, and it’s very family-oriented. My team makes it easy to lead, and being their team leader makes me proud.”
See Josh’s Work Come to Life
MasterCraft is the only boat manufacturer in the industry to have dedicated trailer design engineers on staff.
Every trailer MasterCraft sells is custom designed down to the millimeter to fit the hull of your specific boat model.
MasterCraft trailers are loaded with customizable options to make them truly your own.
MasterCraft is the only boat manufacturer in the industry to have dedicated trailer design engineers on staff.
Every trailer MasterCraft sells is custom designed down to the millimeter to fit the hull of your specific boat model.
MasterCraft trailers are loaded with customizable options to make them truly your own.
Meet Shelly Allen
Decal Application Specialist, Final Finish
Shelly started working for MasterCraft twenty-eight years ago as a way to support her husband and their newborn baby. That job quickly turned into a career—one where she is proud to be a part of that first impression a customer has when they finally lay eyes on their new MasterCraft boat. As a rigger, Shelly is responsible for meticulously placing the MasterCraft decals, warning labels, and transom scratch protection, and then ensuring the boats are shined up and ready to go.
Shelly works hand-in-hand with several other departments to make sure each and every boat that leaves the factory is perfected for the customer. When asked what HandCrafted means to her, Shelly says, “Each one of us has our hands on the boat and are so proud of what we do.”
See Shelly’s Work Come to Life
MasterCraft boasts the best fit-and-finish thanks to dedicated experts in Final Finish like Shelly.
MasterCraft models retain a higher resale value because of this dedication to long-lasting quality.
From bow to stern, every detail is meticulously designed, handcrafted, and tested to deliver the ultimate in fit-and-finish.
MasterCraft boasts the best fit-and-finish thanks to dedicated experts in Final Finish like Shelly.
MasterCraft models retain a higher resale value because of this dedication to long-lasting quality.
From bow to stern, every detail is meticulously designed, handcrafted, and tested to deliver the ultimate in fit-and-finish.
